MISSION

Creating the clothing the world needs, and continuing to empower people through what they wear

That is why we keep adapting to the times and continue to change. The name "adapt" reflects our commitment to quickly adapting to the ever-changing nature of business. We handle everything from the planning and manufacturing of menswear, womenswear, and kidswear to sales through our stores and e-commerce — delivering clothing that resonates with the "now" of the people who wear it, through our brand "coca" in Japan and "comcoca" outside Japan.

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180 StoresIn Japan and overseas (2027)
6 CountriesCountries where we operate
2,000 EmployeesIncluding part-time staff / 10+ nationalities
2011Founded
BRAND
coca

"EVERYDAY CLOTHING"
Functional, beautifully designed clothing that balances trend and basics, at the best possible price.

"coca" is a clothing store offering womenswear, menswear, and kidswear, built around four pillars — Trend, Practicality, Technology, and High Quality — since its online launch in 2011.

Our concept is "EVERYDAY CLOTHING." We continue to empower our customers by delivering clothing that fits the everyday moments of ordinary life — the balance between work and life, individual style, and the small joys and quiet affirmations found in daily routines.

Outside Japan, we operate under the name "comcoca."

NEWS
Announcement

We relaunched our corporate website.

Press Release

Opened our "MIRA PLACE" store in Hong Kong.

Announcement

Reached 150 stores in Japan and overseas.

Media Inquiries

Department: coca PR Team

Email: pr@coca.inc

CSR

Corporate Social Responsibility

Learn more about our social responsibility initiatives.

Learn More
VALUES

What We Value

Six core values that support the pace of our growth.

01 / ADAPT FAST

Adapt Quickly

We're quick to sense shifts in the market and among our customers, and we continuously optimize our speed — from planning to sales — to match the pace of the market.

02 / CRAFT WITH CARE

Craft With Integrity

Because we handle planning, manufacturing, and sales in-house, we take full responsibility for quality.

03 / GO GLOBAL

Go Global

We put our strengths to work, creating value for customers in every region we serve.

04 / ONE TEAM

One Team

Stores, e-commerce, and manufacturing — every part of our business comes together as one team for our customers.

05 / FREEDOM TO CHALLENGE

Freedom to Challenge

Be free to take on challenges and grow. We never lose the initiative to act on our own, for the perspective and learning that only action can bring.

06 / PURSUE THE ESSENCE

Pursue the Essence

Thinking through the fundamental principles of things reveals what to do next. We pursue reasons why something can be done rather than why it can't, turning the seemingly impossible into reality, one step at a time.

MESSAGE

Message from Our CEO

True to the name "adapt," we keep adapting to change.

What began as a single brand, "coca," in a one-room apartment has grown into 160 stores across Japan, with international expansion into Hong Kong, Taiwan, Malaysia, China, and Vietnam.

In the fast-changing apparel industry, what we have always valued is making decisions as close as possible to our customers — from the store floor to the manufacturing floor.

True to the name "adapt," we will keep adapting to the times and continue making clothing loved by customers around the world.

ABOUT US

Company Profile

Company Nameadapt retailing Co., Ltd.
FoundedDecember 2011
Headquarters6F, Daini Toun Bldg., 3-4-27 Konan, Minato-ku, Tokyo
CapitalJPY 10,000,000
CEOTakao Kanaoya, President & Representative Director
Employees2,000 / staff of 10+ nationalities
BusinessManufacturing and retail of menswear, womenswear, and kidswear
HISTORY

History

2009
Founded in Mejiro, Toshima-ku, Tokyo
2010
Opened "coca" store on Rakuten Ichiba. Relocated to Takada, Toshima-ku
2011
Relocated to Mejirodai, Bunkyo-ku. Established adapt retailing Co., Ltd. (capital: JPY 6 million)
2012
Relocated to Mita, Minato-ku
2013
Increased capital to JPY 10 million
2015
Opened "coca Kichijoji" (our first physical store)
2017
Relocated headquarters to Konan, Minato-ku
2020
Began opening approximately 20 new stores per year
2023
Established Hong Kong subsidiary, adaptretailing HK Ltd.
2024
Established Taiwan and Malaysia subsidiaries. Reached 100 stores. Opened our first overseas store at LaLaport Bukit Bintang City Centre, Malaysia
2025
Opened a store at LaLaport Nangang, Taipei, Taiwan. Established China and Vietnam subsidiaries
2026
Reached 160 stores. Opened our "MIRA PLACE" store in Hong Kong
RECRUIT

Careers

LOCATION

Location

6F, Daini Toun Bldg., 3-4-27 Konan, Minato-ku, Tokyo 108-0075, Japan

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CONTACT

Contact